In This Information Age

According to Wikipedia, the term digital media refers to "electronic media that work on digital codes".

To tell you the truth, I never thought about what digital media meant to me before the first lecture. It just seemed like another strand tacked onto this whole Radio & Television Arts major thing. I wasn't sure how it related to the idea of broadcasting, but then I realized how obviously relevant digital media is.

Digital media is ubiquitous. From the World Wide Web to the cable box to the billboards on Dundas St., digital media is present everywhere. This form of media is an important part of out lives as a means for mass communication, especially in this information age. There is a need for us to receive constant updates and only the latest up-to-the-minute news. Digital media delivers this.

An RTA student should take a digital media course because as our society advances, it becomes more and more dependent on technology. Students trust the internet for information, whether it be Facebook or YouTube or Perez Hilton. In an increasingly digital world, it would only make sense for an RTA student to understand and learn about the effects of digital media and how to take advantage. Digital media is connected to all forms of broadcasting, and without knowledge of digital media, success will be hard to come by.